There's a special lift just to see it waiting at the curb - swift-lined, stunningly styled, fairly breathing success.

There's a heart-warming glow that seems to come just from slipping behind the wheel and taking the tasteful luxury of the fabrics, the colors, the finish.

Even the little things seem to be a source of happy pride - like the ingenious new Wide-Speed Wiper that sweeps around the corners of the great panoramic windshield, or doubletimes in rapid strokes when faster cleaning is needed. 

But when you turn the key, start the engine and let the wheels start to roll - that's when

From the moment you call on the silken might of its 236-hp V8 engine, you know this is a car of almost limitless spirit.

The electrifying safety-surge of its new Variable Pitch Dynaflow - and the absolute smoothness that goes hand in had with it - is thrilling beyond words.

And the masterful levelness of this Buick's all-coil-spring ride - the superb handling magic of its Safety Power Steering - these are things that bring a growing satisfaction.

Your Buick dealer will be more than happy to arrange a ROADMASTER demonstration for you. See him this week - you'll be in for a wonderful experience.

BUICK Division of GENERAL MOTORS

MILTON BERLE stars for BUICK - See the BUICK-BERLE SHOW alternate Tuesday evenings

WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUILD THEM